At Amethyst Alora, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard data when you visit our website, make purchases of our exquisite global fashion dresses, or engage with us online. We comply with applicable laws, including India’s Digital Personal Data Protection Act, 2023 (DPDP Act).
Information We Collect
We collect minimal data to provide a seamless shopping experience for our curated dress collections. This includes:
• Personal details like name, email, phone number, shipping/billing address during checkout.
• Payment information processed securely via third-party gateways (we do not store card details).
• Usage data such as IP address, browser type, pages visited, and device info via cookies for site optimization.
• Optional data like size preferences or styling feedback to personalize recommendations.
We do not collect sensitive information beyond what’s necessary for order fulfillment.
How We Use Your Information
Your data helps us:
• Process and ship orders for our premium dresses efficiently.
• Communicate order updates, promotions, and styling tips via email.
• Improve site functionality, analyze trends, and enhance our global fashion offerings.
• Prevent fraud and ensure secure transactions.
We never sell or rent your data to third parties.
Sharing Your Information
We share data only when essential:
• With shipping partners for delivery.
• Payment processors for transactions.
• Legal authorities if required by law.
All partners are bound by strict confidentiality.
Cookies and Tracking
Our site uses essential cookies for cart functionality and optional analytics cookies (e.g., Google Analytics) to track performance. You can manage preferences via browser settings. We respect Do Not Track signals.
Data Security
We employ industry-standard encryption (SSL), firewalls, and secure hosting to protect your data. However, no online transmission is 100% secure—we cannot guarantee absolute security.
Your Rights
Under DPDP and global standards, you can:
• Access, correct, or delete your data.
• Withdraw consent for marketing.
• Request data portability.
Email privacy@[yourbrand].com to exercise rights. We’ll respond within 30 days.
Children’s Privacy
Our site is not for children under 18. We do not knowingly collect their data.
Changes to This Policy
We may update this policy; check this page for the latest version. Continued use post-changes implies acceptance.